Web Copywriting Services

Drive quality leads to your website

 

Searching for high quality web copywriting services? Truth is, services of traditional copywriters just can’t quite cut it in the digitized 21st century. I’m sure that David Oglivy is spinning in his grave right now, but that’s the truth. Sure, a copywriter can hand in killer texts for brochures, billboards and TV ads.

However, writing for the online marketplace requires a special set of skills that standard copywriters simply weren’t taught. In addition to getting readers interested in your products or services, you need to ensure your target market has easy access to your digital texts. What’s the solution to this computing conundrum? Simple: invest in web copywriting services.

Writers trained in this field know how to strike a balance between writing for consumers and computers. By monitoring the latest advances in the field of Search Engine Optimization, a full-stack copywriter will make their texts engaging for readers and attractive for search engine algorithms.

Interested in learning more about how web copywriting could supercharge your company’s growth? Keep reading to find out how you can take your business to the top of Google’s rankings with our high-quality web copywriting services.

Get It Right: Copywriting vs. Copyright

Before going over why you might need web copywriting services, we should first go over what a copywriter does. Unsurprisingly, there’s a lot of confusion out there about copywriting versus copyrighting. Besides sounding exactly the same (thanks a lot silent w!), these two fields have very little overlap. Basically, a copywriter creates clear & concise texts designed to motivate the reader to take some kind of action.

Unlike journalistic prose or creative writing, a copywriter’s text is aimed to persuade, engage, and excite the reader. Some people split copywriters into two groups—one that sells and one that informs—but in reality, all good copywriters should be able to switch between these two styles effortlessly.

Standing Out With SEO

When is the last time you’ve gone onto the third page of Google search results? If you’re like most people, then the answer is probably something like, “I can’t remember.” The content on those later pages may be sensational, but what’s the point if nobody’s getting to it?

Whether you like it or not, this is the cold hard truth online companies need to face. Luckily for businesses, a professional copywriter trained in the field of Search Engine Optimization (SEO).

All the tools of SEO are focused on driving organic traffic to your website and increasing your search ranking. Let’s take a quick peek at some of the most common SEO tools of the trade.

Finding the Right Word: Keyword Research

The words people type into a search engine’s browser are called “keywords” in SEO lingo. Ideally, you want keywords in your content to closely match those used by your target audience.

Using the right keywords in the right places could work wonders for your website’s ranking. Figuring out a good keyword for your business requires a great deal of research.

The standard course of action for any SEO-minded copywriter relies on a very analytical approach. First, a copywriter has to understand the niche market you want to appeal to.

After gaining a thorough understanding of your company, a copywriting team will analyze different keywords trends in your industry. During this phase of development, copywriters will come up with SEO-friendly keywords that are specific enough to draw in a high volume of your intended audience.

The more targeted your keywords are, the better chance you have of ranking highly on search engines. These specific keywords help drive the right kind of customers to your website and effectively compete with rival sites.

E-A-T Or Be Eaten: Creating Confident Content

First revealed in 2014, E-A-T stands for the following three features that Google values in search results: Expertise, Authority, and Trust. Websites that have higher E-A-T scores are more likely to appear at the top of Google’s search results.

Due to the high importance Google places on this holy trinity of web content, it is essential to keep this principle in mind when writing for your website (or hiring a blog manager).

At its core, you could say E-A-T is mainly concerned with increasing comfort. Both readers and search engines need to feel comfortable using or recommending your services.

Businesses that don’t focus on E-A-T will struggle to break into the first few pages of Google, especially if your business has a lot of high-converting landing pages. Obviously, readers and search engines won’t take legal or medical advice seriously unless the copy on your site exudes confidence and authority.

For eCommerce sites, however, building trust is necessary to help readers feel secure entering sensitive credit card data. A strong web copywriting service can help improve E-A-T by using a mix of SEO strategies, privacy platforms like SSL, and powerful prose.

Don’t Forget The Basics: Grammar & Spelling

When people talk about the benefits of working with a web copywriter (such as myself) they often discuss SEO techniques and the E-A-T Principle…kind of like what we’ve been doing thus far.

While all these technical skills are necessary, they won’t save you from a reputation-bursting typo. First and foremost, copywriters help their clients by providing actionable content that’s free of embarrassing grammatical and spelling errors. Let’s get real for a second: most people greatly overvalue their writing skills.

Don’t think your company is impervious to silly grammar school mistakes. Even the mightiest of companies have made epic fails in the past. Remember H&M’s genius shirt that read, “Genius is one percent inspiration & ninety nine percent perspiration.”

Or how about Miller Light’s crafty slogan: “A tasty contradiction.” Sure, you could laugh at these real world examples, but what if that happened to your brand? Imagine how much credibility your company would lose with the public.

Explore The Benefits Of Our Web Copywriting Services

Creating online content that’s both high quality and highly visible is a tricky endeavor. In addition to providing actionable info for readers, web copywriters have to know what makes a site SEO-friendly. With years of experience and a proven track record, our web copywriting services ensure that your online presence is optimized for humans and search engines alike.

Get in touch!

If you need an experienced copywriter for your website or want to see some case studies, don’t hesitate to send me a message through the contact form below. I would love to discuss about your project!!

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